Helping children in care. Because no child should carry their life in a bin bag.
Helping children in care. Because no child should carry their life in a bin bag.
Opportunity to help
Be part of the solution
Make a difference
Most children in care have their belongings moved in black bin bags or plastic shopping bags. This reinforces their feeling of being worthless.
With your help we will provide bags and promote their incredible value and worth.
#ValueWorthDignity
We Give
Pack-away travel bags to help children in care make their way with dignity.
We Promote
How incredible children in care are. #ValueWorthDignity
We Empower
Children and young people in care to know that they have incredible worth.
We are the registered charity at the heart of the Madlug™ movement.

Every pound raised and donated helps a child or young person in care.

With every bag purchased, a pack-away travel bag goes to a child in care.

For a local authority, foster carer, or someone working with children in care.
Make a difference
We will give 100,000 pack-away travel bags to children in care across the UK and Ireland by April 2024.
Choose to help
Donate or fundraise. Involve your local authority, trust, or charity, or, of course, bag yourself a Madlug.
Take Action
Make your donation, plan your fundraiser, request giving bags for young people. Wear your new Madlug bag with pride.
Help a child
Every pound raised / donated and every bag purchased at madlug.com helps a child or young person in care.
Because no child should carry their life in a bin bag. #ValueWorthDignity
Over 85,000 pack-away travel bags given to children and young people in care since 2015.
