Helping children in care.  Because no child should carry their life in a bin bag.  

Helping children in care.  Because no child should carry their life in a bin bag. 

Opportunity to help

Be part of the solution

Make a difference

Most children in care have their belongings moved in black bin bags or plastic shopping bags. This reinforces their feeling of being worthless.

With your help we will provide bags and promote their incredible value and worth.

#ValueWorthDignity

We Give

Pack-away travel bags to help children in care make their way with dignity. 

We Promote

How incredible children in care are. #ValueWorthDignity

We Empower

Children and young people in care to know that they have incredible worth.

We are the registered charity at the heart of the Madlug™ movement.

Our headquarters are in Northern Ireland.

Every pound raised and donated helps a child or young person in care.

With every bag purchased, a pack-away travel bag goes to a child in care.

For a local authority, foster carer, or someone working with children in care.

Make a difference

We will give 125,000 pack-away travel bags to children in care across the UK and Ireland by June 2025. 

Choose to help

Donate or fundraise. Involve your local authority, trust, or charity, or, of course, bag yourself a Madlug.

Take Action

Make your donation, plan your fundraiser, request giving bags for young people. Wear your new Madlug bag with pride.

Help a child

Every pound raised / donated and every bag purchased at madlug.com helps a child or young person in care. 

Because no child should carry their life in a bin bag.  #ValueWorthDignity

Over 102,000 pack-away travel bags given to children and young people in care since 2015.